Our take
bity
Bity provides a non-custodial fiat gateway and crypto brokerage established in Neuchâtel, Switzerland. Operating since 2014, the service connects European banking rails including SEPA and Swiss domestic transfers directly to on-chain cryptocurrency deliveries. Unlike centralized trading hubs that hold account balances on centralized ledgers, Bity functions as a direct execution intermediary. Purchased assets settle immediately into personal self-custody addresses, while crypto sales convert into bank payouts or physical cash through its regional ATM network.
This operational architecture eliminates counterparty insolvency custody exposure, appealing directly to users who prioritize wallet autonomy and Swiss regulatory standards. The tradeoff emerges in transaction costs, as integrated broker fees and network mining charges exceed standard maker and taker tiers on deep order books. For retail buyers and institutional clients demanding direct on-ramp execution without exchange-side asset custody, Bity delivers a focused and transparent Swiss service.
plutus
Plutus provides a practical bridge between everyday consumer spending and crypto token incentives through its non-custodial Visa debit card. Rather than requiring users to deposit their digital assets directly into a centralized platform pool, Plutus connects to external personal wallets to determine reward tiers. This setup allows cardholders to retain custody of their assets while funding their card with standard fiat currency such as British pounds or euros.
The service delivers strong utility for consistent spenders through its perk system, reimbursing selected brand subscriptions in PLU tokens each month. However, cardholders must evaluate the ongoing subscription costs and token exposure. Reaching upper reward rates requires holding significant amounts of PLU, a volatile token subject to market swings and withdrawal fee overhead. Plutus fits self-directed European cardholders who want regular token accumulation alongside routine shopping.