2gether vs FollowMyMoney

2gether operated as a mobile first financial ecosystem combining centralized digital asset trading with an integrated payment card. The application delivered a consumer oriented interface tailored for casual retail participants who wanted straightforward entry into digital asset markets without managing private cryptographic keys. Supported assets centered on major market capitalization tokens, including Bitcoin, Ethereum, Ripple, Litecoin, Bitcoin Cash, and Basic Attention Token, alongside the proprietary 2GT utility asset.

The central feature of the ecosystem was the prepaid Visa debit card, which interfaced directly with the customer custodial cryptocurrency balances and fiat euro accounts. When cardholders initiated transactions at physical or online merchant terminals, the backend payment engine liquidated the selected digital asset into euros in real time to settle with the card network. This structure allowed seamless retail payments without requiring manual trades beforehand.

Beyond standard payment routing, the application included portfolio tracking tools, recurring buy setups, and community governance features tied to 2GT token ownership. Users could participate in informal voting rounds regarding upcoming asset listings or app improvements. While the asset catalog covered essential large cap tokens, it lacked deep secondary market coverage, specialized decentralized finance tokens, and granular order placement options like limit orders or margin facilities.

FollowMyMoney operates as a consolidated retail investment platform, giving account holders access to core digital currencies alongside traditional asset classes. Rather than focusing exclusively on esoteric altcoin listings or high-frequency spot order books, the platform concentrates its crypto catalogue on major market-capitalization assets such as Bitcoin, Ethereum, and prominent large-cap tokens. This curated selection satisfies core spot exposure demands while reducing operational complexity for retail participants.

The catalog structure mirrors modern European neobroker models where cryptocurrency behaves as an integrated component of an overarching wealth allocation. Trading execution takes place through aggregated liquidity arrangements or internal matched execution pipelines, shielding retail buyers from manually configuring network gas parameters or selecting blockchain layers. However, users searching for newly launched decentralized finance tokens, micro-cap digital assets, or specialized staking protocols will find the catalog intentionally bounded to established tokens.

2gether adopted a zero explicit trading commission marketing narrative, meaning spot conversions between euro balances and digital assets did not carry visible transaction line item fees. Instead, trading expenses were incorporated into execution spreads. The backend system sourced liquidity from multiple external partner exchanges, adding a markup between 1.0 percent and 2.5 percent depending on market volatility, selected token pair liquidity, and client 2GT holding tiers.

Token utility rules allowed users who accumulated substantial amounts of 2GT to access tighter spread bands and waived monthly card management fees. Standard users who did not hold minimum staking thresholds encountered standard spread margins on buys and sells. Physical card issuance was initially free or subject to nominal delivery costs, while standard point of sale transactions in euros did not attract domestic surcharge fees.

Withdrawal costs presented notable friction points throughout the platform lifecycle. Transferring cryptocurrencies out of the app to external non custodial wallets incurred standard blockchain network fees alongside internal processing surcharges. When the company initiated shutdown procedures in 2022, management imposed an unexpected twenty euro account maintenance fee on inactive retail balances, which provoked significant client friction during the final migration and asset withdrawal period toward partnered exchange facilities.

Pricing on FollowMyMoney incorporates a combination of explicit transaction fees and bid-ask spreads embedded into quoted prices. When buying or selling cryptocurrencies, the platform presents an all-in execution rate that accounts for partner liquidity fulfillment. While this all-inclusive display offers clarity at the moment of order confirmation, spreads can widen during periods of heightened market volatility compared to deep order-book venues with flat maker-taker fee schedules.

Depositing fiat currency is primarily handled via electronic bank transfers, including SEPA routes within the European payments area. Account funding typically incurs no heavy internal surcharges, though external intermediary bank fees can apply depending on individual banking arrangements. Asset withdrawals are centered around returning capital in fiat to verified personal bank accounts. Direct external blockchain transfers of cryptocurrency to private personal hardware wallets may be subject to operational limitations, asset eligibility rules, or network handling fees, reflecting the platform managed custody architecture.

2gether functioned as a purely custodial service provider, retaining full administrative control over cryptographic keys associated with user balances. Account holders did not hold private keys, passphrases, or individual seed backups. While this model simplified mobile onboarding for non technical consumers, it concentrated balance risks entirely within the corporate infrastructure and third party institutional wallet custodians.

Platform defenses relied on standard consumer authentication controls, including biometric authentication, mandatory two factor verification via SMS or authenticator apps, and algorithmic transaction monitoring for suspicious login locations. Cryptographic balances were primarily held in cold storage systems managed by institutional partners to mitigate online attack surfaces, with only small operational floats retained in warm wallets to settle daily card payments.

The limitations of this centralized custodial structure became evident during operational disruptions. In 2020, 2gether suffered a security compromise that resulted in the theft of approximately 1.2 million euros worth of digital assets from its operational hot reserves. Although the company sought to compensate affected users through 2GT token allocations rather than immediate liquid euro distributions, the event underscored the inherent risks associated with custodial multi asset mobile apps operating without comprehensive sovereign insurance coverage.

Custody of digital assets held through FollowMyMoney relies on institutional partner storage solutions and segregated custodial accounts rather than direct end-user private key management. User balances are maintained within institutional hot and cold storage setups configured with multi-signature authorization controls and distributed key governance. This architecture removes the risk of personal private key loss for individual investors, though it does not eliminate counterparty risk entirely.

User account security utilizes mandatory two-factor authentication, session monitoring, and biometric login access on supported mobile operating systems. Outgoing transfer requests require verification through registered authentication factors. While these account-level barriers establish practical operational protections against unauthorized remote credential access, platform safeguards do not guarantee complete protection against systemic market insolvencies or external custodial counterparty disruptions.

2gether focused its operational presence across member states of the European Economic Area, specifically targeting consumers residing within Eurozone markets such as Spain, Portugal, Italy, and France. Due to cross border financial regulations and card scheme limitations, the platform did not accept registrations from residents of the United States, Canada, the United Kingdom, or high risk jurisdictions identified by international anti money laundering taskforces.

Onboarding required standard customer verification procedures in compliance with European Anti Money Laundering directives. Users submitted official identity documentation, such as national identification cards or passports, alongside live biometric facial verification and proof of residential address. Account approval was generally processed within several hours through automated verification tools, allowing newly approved users to generate virtual payment cards immediately while physical cards arrived by postal mail.

Customer support channels operated primarily through an in app ticket system, direct email assistance, and moderated social messaging channels. Response times and query resolutions were acceptable during normal operations but deteriorated significantly during market volatility spikes and security incidents. When service closure was announced in July 2022, support bandwidth was overwhelmed, leaving many users dependent on community forums and Bit2Me transition documentation to clarify balance retrieval instructions.

Account opening on FollowMyMoney requires strict adherence to European know-your-customer regulations and identity verification standards. Prospective retail users must provide valid national identification, confirm their local residential address, and supply basic tax registration details during registration. Eligibility remains concentrated across supported European Union territories and designated regional banking jurisdictions. Applicants residing outside these approved geographic boundaries cannot complete onboarding or access digital trading markets through the application.

Customer assistance relies on an integrated in-app ticketing desk, direct email routing, and a structured digital knowledge center. Response times vary based on incoming request queues and prevailing market conditions across the digital asset space. The self-service documentation clarifies standard deposit confirmations, security features, and profile updates with clear procedural instructions. However, the platform does not offer dedicated private account managers or continuous telephone hotlines for general trading queries.