Our take
2gether
2gether established itself as an early European cooperative fintech application aiming to merge daily point of sale spending with custodial cryptocurrency balances. The platform integrated a contactless Visa debit card, allowing cardholders across Eurozone jurisdictions to spend major cryptocurrencies without manual pre conversion. Central to the value proposition was the native 2GT token, which granted staking rewards, reduced dynamic trading spreads, and gave retail participants a cooperative stake in platform operations.
However, the business model encountered acute vulnerability during adverse market cycles. In July 2022, facing capital shortages and external market stress, 2gether terminated consumer services, instituted controversial account maintenance charges, and facilitated customer balance migrations to Spanish exchange operator Bit2Me. As a result, the platform functions primarily as a historical case study in custodial vulnerability and retail liquidity management.
bity
Bity provides a non-custodial fiat gateway and crypto brokerage established in Neuchâtel, Switzerland. Operating since 2014, the service connects European banking rails including SEPA and Swiss domestic transfers directly to on-chain cryptocurrency deliveries. Unlike centralized trading hubs that hold account balances on centralized ledgers, Bity functions as a direct execution intermediary. Purchased assets settle immediately into personal self-custody addresses, while crypto sales convert into bank payouts or physical cash through its regional ATM network.
This operational architecture eliminates counterparty insolvency custody exposure, appealing directly to users who prioritize wallet autonomy and Swiss regulatory standards. The tradeoff emerges in transaction costs, as integrated broker fees and network mining charges exceed standard maker and taker tiers on deep order books. For retail buyers and institutional clients demanding direct on-ramp execution without exchange-side asset custody, Bity delivers a focused and transparent Swiss service.