2gether vs easy crypto

2gether operated as a mobile first financial ecosystem combining centralized digital asset trading with an integrated payment card. The application delivered a consumer oriented interface tailored for casual retail participants who wanted straightforward entry into digital asset markets without managing private cryptographic keys. Supported assets centered on major market capitalization tokens, including Bitcoin, Ethereum, Ripple, Litecoin, Bitcoin Cash, and Basic Attention Token, alongside the proprietary 2GT utility asset.

The central feature of the ecosystem was the prepaid Visa debit card, which interfaced directly with the customer custodial cryptocurrency balances and fiat euro accounts. When cardholders initiated transactions at physical or online merchant terminals, the backend payment engine liquidated the selected digital asset into euros in real time to settle with the card network. This structure allowed seamless retail payments without requiring manual trades beforehand.

Beyond standard payment routing, the application included portfolio tracking tools, recurring buy setups, and community governance features tied to 2GT token ownership. Users could participate in informal voting rounds regarding upcoming asset listings or app improvements. While the asset catalog covered essential large cap tokens, it lacked deep secondary market coverage, specialized decentralized finance tokens, and granular order placement options like limit orders or margin facilities.

Easy Crypto operates as a non-custodial retail broker rather than a central limit order book exchange. The platform sources liquidity across global institutional counterparties to fill orders on demand, quoting an all-inclusive rate directly to retail buyers. Customers can execute instant buys, direct sells back to local bank accounts, and coin-to-coin swaps across more than 160 supported crypto assets. The catalog spans major network tokens such as Bitcoin, Ethereum, and Solana alongside extensive decentralized finance tokens, layer-one ecosystems, and stablecoins including NZDD, the New Zealand Dollar-denominated stablecoin developed in partnership with Easy Crypto.

Because the brokerage focuses on fiat conversion and immediate delivery, users do not trade against other retail market participants on an internal order book. Instead, every purchase requires providing a destination wallet address on the relevant blockchain network. Easy Crypto validates the address format during checkout to reduce human entry errors before broadcasting the transaction. For portfolio structuring, users can also configure automated recurring orders, dollar-cost averaging plans, and customizable multi-coin portfolio orders that split a single fiat deposit across multiple tokens in preset percentages.

2gether adopted a zero explicit trading commission marketing narrative, meaning spot conversions between euro balances and digital assets did not carry visible transaction line item fees. Instead, trading expenses were incorporated into execution spreads. The backend system sourced liquidity from multiple external partner exchanges, adding a markup between 1.0 percent and 2.5 percent depending on market volatility, selected token pair liquidity, and client 2GT holding tiers.

Token utility rules allowed users who accumulated substantial amounts of 2GT to access tighter spread bands and waived monthly card management fees. Standard users who did not hold minimum staking thresholds encountered standard spread margins on buys and sells. Physical card issuance was initially free or subject to nominal delivery costs, while standard point of sale transactions in euros did not attract domestic surcharge fees.

Withdrawal costs presented notable friction points throughout the platform lifecycle. Transferring cryptocurrencies out of the app to external non custodial wallets incurred standard blockchain network fees alongside internal processing surcharges. When the company initiated shutdown procedures in 2022, management imposed an unexpected twenty euro account maintenance fee on inactive retail balances, which provoked significant client friction during the final migration and asset withdrawal period toward partnered exchange facilities.

Easy Crypto incorporates its brokerage margin and operational costs directly into the quoted exchange rate shown on the transaction screen. Quoted retail spreads typically range between 0.70 percent and 1.50 percent above wholesale market rates, depending on the asset pair, underlying liquidity depth, and prevailing market volatility. Because the price presented at checkout is inclusive of standard processing fees, buyers see the exact token quantity they will receive before confirming their payment transfer.

In addition to the brokerage spread, blockchain network transaction fees apply to deliver purchased tokens to personal self-custody wallets or when processing sell orders sent to the platform. These network gas fees fluctuate according to congestion on individual blockchains and are detailed transparently within the checkout breakdown. Standard domestic bank transfers, such as Account2Account and Poli in New Zealand or PayID and OSKO in Australia, generally incur no secondary deposit surcharges. Instant payment processing methods or specialized credit rails may carry external transaction surcharges depending on the chosen regional gateway and banking partner.

2gether functioned as a purely custodial service provider, retaining full administrative control over cryptographic keys associated with user balances. Account holders did not hold private keys, passphrases, or individual seed backups. While this model simplified mobile onboarding for non technical consumers, it concentrated balance risks entirely within the corporate infrastructure and third party institutional wallet custodians.

Platform defenses relied on standard consumer authentication controls, including biometric authentication, mandatory two factor verification via SMS or authenticator apps, and algorithmic transaction monitoring for suspicious login locations. Cryptographic balances were primarily held in cold storage systems managed by institutional partners to mitigate online attack surfaces, with only small operational floats retained in warm wallets to settle daily card payments.

The limitations of this centralized custodial structure became evident during operational disruptions. In 2020, 2gether suffered a security compromise that resulted in the theft of approximately 1.2 million euros worth of digital assets from its operational hot reserves. Although the company sought to compensate affected users through 2GT token allocations rather than immediate liquid euro distributions, the event underscored the inherent risks associated with custodial multi asset mobile apps operating without comprehensive sovereign insurance coverage.

The foundational security pillar of Easy Crypto is non-custody. The platform does not hold retail customer crypto funds in permanent custody accounts or centralized exchange wallets. By eliminating centralized wallet storage for customer assets, the platform significantly mitigates systemic vulnerability to pooled exchange hot wallet compromises. The brokerage processes transactions through temporary operational pipelines, routing cleared fiat funds to liquidity providers and delivering tokens directly to user-controlled self-custody addresses.

Account access on Easy Crypto is protected by mandatory multi-factor authentication, supporting standard time-based one-time password applications. Account infrastructure includes automated address validation checks, suspicious activity alerts, and account-level locks. For mobile users managing funds directly, the official Easy Crypto self-custody wallet app utilizes social recovery mechanisms alongside advanced key management to helps protect private keys without maintaining custodial access to funds. While these technical controls reduce attack vectors on the platform side, users retain ultimate personal responsibility for securing their destination wallet private keys and mnemonic seed phrases.

2gether focused its operational presence across member states of the European Economic Area, specifically targeting consumers residing within Eurozone markets such as Spain, Portugal, Italy, and France. Due to cross border financial regulations and card scheme limitations, the platform did not accept registrations from residents of the United States, Canada, the United Kingdom, or high risk jurisdictions identified by international anti money laundering taskforces.

Onboarding required standard customer verification procedures in compliance with European Anti Money Laundering directives. Users submitted official identity documentation, such as national identification cards or passports, alongside live biometric facial verification and proof of residential address. Account approval was generally processed within several hours through automated verification tools, allowing newly approved users to generate virtual payment cards immediately while physical cards arrived by postal mail.

Customer support channels operated primarily through an in app ticket system, direct email assistance, and moderated social messaging channels. Response times and query resolutions were acceptable during normal operations but deteriorated significantly during market volatility spikes and security incidents. When service closure was announced in July 2022, support bandwidth was overwhelmed, leaving many users dependent on community forums and Bit2Me transition documentation to clarify balance retrieval instructions.

Easy Crypto concentrates its operations in dedicated regional jurisdictions, offering tailored local fiat rails across New Zealand, Australia, and South Africa. In New Zealand, the platform operates under Easy Crypto NZ Limited and is registered as a Financial Services Provider with the Companies Office Financial Service Providers Register. In Australia, operations are registered with the Australian Transaction Reports and Analysis Centre as a digital currency exchange. These regulatory frameworks require strict adherence to Anti-Money Laundering and Counter-Terrorist Financing rules, meaning every user must complete identity verification before initiating transactions.

Customer support is structured regionally, offering localized assistance through online help centers, direct ticketing systems, and live web chat. Because the team operates within local time zones across Auckland, Sydney, and Johannesburg, inquiries regarding domestic bank processing, payment references, and blockchain transaction confirmation delays are handled by regional specialists. Educational resources, comprehensive walkthrough guides, and step-by-step wallet configuration tutorials are provided to help users navigate self-custody setups safely.